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Because Pinterest tops the board of social media hogs, not only do you want your Pinterest account to flourish, but you also want to capture unique followers in your niche on their first visit to your page.  Sharing how my 25k Pinterest followers avoid Pinterest pandemonium, I hope you too can avoid some rookie mistakes made by some bloggers or businesses.

What Are You Pinning?

Growing your blog or business presence in Pinterest land is quite different than pinning strictly for personal reasons.

Obviously the two concepts, pinning strictly for business reasons and personal reasons become intertwined because businesses are made up of real folks.

However, there are a few Pinterest savvy tips that help me to remember to hone in on my unique business audience with each pin regularly.  Too, though I am sharing tips here for either a business or a blog and because I want to keep my explanations easy, I will just refer to blogs since I am a blogger.

Blog Niche = Pins and Pins = Blog Niche.  This is a simple concept.  But everyday on Pinterest, I see mistakes of this very important but basic idea.

There is a huge disconnect between blogger niche and the total number of relevant pins I see when I visit the Pinterest stream.

For example, just today, I was visiting a blog, which touts organization as a niche.  Everything on the blog from presentation, to blogging articles to branding was beautifully laid out and there was no doubt as to her niche.

However, that same concept that did not carry over to the blogger’s Pinterest stream or recently pinned pins.  I could not tell what her unique niche was from viewing her recent pins.

Scrolling, scrolling and scrolling in her Pinterest stream and in between wellness oils, how to blog, and dessert recipes (all of which nobody minds if that is what you expect) I could not find one pin about organization.

Yes, she had a board set up for her niche, but more than that is required.  Like a blogging brand, your Pinterest pins or branding needs to be consistently pinned throughout your stream to attract your unique followers.

Too, just like your blog, followers don’t mind a mix of content for spice.  But very soon, they want to read about what they came to your blog for.  This same consistent branding needs to be followed when you pin.

When a new visitor lands on your Pinterest page, it should not take more than 4 or 5 pins for them to know exactly what you pin about and if they want to follow you or not.  Within those 4 or 5 pins, you should be able to capture your target audience because you have pinned pertinent pins relevant to your blogging niche.

Primo Pinterest Spaces

Not only is it important to be consistent about pinning pertinent pins on a regular basis that capture your target audience, but board arrangement is extremely vital in attracting unique visitors.

The top two rows of boards, which most people can see without having to scroll down is premium advertising space.  Do NOT give away the space to boards that are of a personal nature or to topics that are secondary to your main branding.

My top two rows of boards are carefully selected by me to attract my target audience and I also rotate some boards by season.  Simply put, the top two rows should mirror your blogging niche.

Avoid confusion for potential followers by selecting pins that pertain to your niche.  It should not be a balancing act when determining personal pins versus pertinent pins.  Always have more pertinent pins if you want to continue to grow your blog.

The flair in your personality can by spotlighted by pinning personal pins and it adds spice to your page, but should never overshadow your main branding.

Pertinent pins and the well-arranged top two rows of your Pinterest account will seesaw your blogging niche and visa versa.  Just like a seesaw, your boards and pins will balance and highlight your content even when the pins are not from your blog.

Do you see a few changes today that you can make or that will help you grow your personal Pinterest page into a flourishing business?

If you are a blogger and want to grow your blog as a business, then checkout iBlog Pro for more of my Pinterest tips. Click on the book below and when you get to the page, be sure to look for iBlog Pro.

Hugs and love ya,

Did you read my other articles about Pinterest?

Pinterest Tips to Grow A Business From Just A Mom With 24K Followers

How to Grow Pinterest From a Few Hundred Loyal Followers to Thousands

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