Like our home, clutter can pile up too on our Pinterest boards. And though the search to find pins on your boards has become easier, like me, you probably have pins that have not received any repins and likes.
Why purge your Pinterest boards when you’re a blogger though goes beyond just organizing, cleaning and purging for the sake of doing it.
Those reasons are certainly worthy of spending time deleting old pins because like any purge project, it can lighten the load because we are not wasting time searching for pins.
However, there are more significant reasons why you want to purge your Pinterest account as often as you can and especially if you’re a blogger wanting to grow your Pinterest following.
Look at some of these reasons to purge and types of purge to perform regularly.
Because Pinterest ranks as one of the highest social media platforms, you always want your most attractive pins serving as your bait for new followers.
Followers are now Pinterest savvy and do not want to spend a lot of time weeding through useless or boring pins.
Your boards are all about your followers. This means you have specifically created your boards with your blogging niche in mind and want to use your popular pins as a way to grow a loyal following.
Don’t make potential new followers work at finding those popular pins by having loads of useless pins that are not popular.
Popular is a subjective term too, but again, if you are using Pinterest to grow your blog following, then you know which pins are your popular ones. They are the ones your followers are pinning over and over again.
But this brings me to my next thought which is how to make the pins that you want to be popular get noticed.
If a pin that you feel is important has not received any action, then keeping it on your board only lessens the effect of it.
The way to rekindle an interest in whatever pin or topic you are promoting is to purge it either by moving it to a secret board or delete it altogether until you spice it up. How? Well, since Pinterest is a visual driven social platform, then the most basic of steps is to change your image and if need be to increase the image size.
Since I have been on Pinterest from the beginning, I have a lot of drab pins to delete. I normally spend a few minutes each day on each board purging pins that have not received any action.
I always start at the bottom of my boards because those pins have been there the longest.
The advantage to deleting old pins is that you can now breathe life into new posts. Also because my following is significantly a few more thousand than when I started, then pinning an older pin will reach a much bigger audience now.
Sometimes it’s not the visual image of the pin that could be the problem, but it could be because of lousy timing of the pin.
I have a few pins that have smokin’ hot images but because I pinned them when I had a handful of followers, it didn’t get noticed. I need to pin them now that my following is much larger.
Also, there are at least two types of purges that I perform regularly. The one I have been talking about has to do with pins, but the other purge has to do with followers.
No, I don’t mean delete any followers. But if you want to grow followers that fit your unique blogging niche, then streamline your pins so that it will capture those followers.
In other words, grow your Pinterest board intentionally.
Let me give you an example because I have been doing a follower purge for the last 3 months or so. In the beginning when I hopped on Pinterest, it was new for all of us and we weren’t quite sure how to use it.
Like a lot of new pinners, I pinned more pins for my personal use because I wasn’t fully blogging at that time. A few years down the road, I know now that I could have probably used less personal interest boards and more blogging niche filled boards.
For some bloggers’ niche, personal and blogging boards are one and the same, but in my niche of homeschooling, there are many more boards related to education that are not really personal boards.
What I am saying is that many of my followers in the beginning where not unique to my homeschooling niche, but just to my personal boards.
For the last three months, I have almost completely cut off filling up my personal boards and focused on growing my educational boards because it is related to my blogging niche.
There is nothing wrong of course with having personal pins but when I am on purge, I am very picking about making them public.
Now that there are secret boards, one of the boards can be used for personal pins when you come across something you just need to save right then. This frees up space on blogging niche boards, but more importantly your blogging brand stays consistent.
Though my account has grown slower with new followers, it has grown more solid because they are my unique followers following my boards that fit my blogging niche.
As you can see, it is extremely important to purge and delete stale pins because you probably have put much time into growing your Pinterest presence.
Purge those Pinterest boards to make room for your unique pins and to keep them vibrant, dynamic and fresh for prospective loyal followers.
Hugs and love ya,
Grab some more tips to organize your Pinterest account.
How My 25K Pinterest Followers Avoid Pinterest Pandemonium
Pinterest Tips to Grow A Business From Just A Mom With 24K Followers
How to Grow Pinterest From a Few Hundred Loyal Followers to Thousands
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These are GREAT tips! I’ve been meaning to go through and freshen up/revamp my Pinterest account. I’m adding your suggestions to my to-do list. Thanks. Pinning! 😉
Tiffiny recently posted…Easy Snowman Craft for Kids
Thanks Tiffiny.
It’s hard for even me to not become a hoarder, lol, but it’s important to keep those pins we want highlighted crisp and clean :o).Sure helps to build a following :o)